Superdry have reopened one of their most visited UK stores, in the
Trafford Centre, Manchester, with Unibox once again helping launch their
new store concept.
Currently in the midst of dramatic growth worldwide, Superdry are
continuing to refurbish their UK portfolio, incorporating elements of their ‘Store of the Future’ concept which debuted in the Manchester Arndale,
with Unibox developing a range of graphic displays to coincide with the
launch.
The Trafford Centre creates an annual footfall in excess of 30 million
visitors who browse the 200+ stores and 60+ restaurants, cafes and bars.
As a result this is a hugely important location for the team at Superdry, and
Unibox were trusted with delivering light boxes for a range of applications
throughout the store.
With Manchester-based
manufacturing/design
capabilities, Unibox were able
to meet Superdry’s tight
deadlines for the store launch,
followed by a dedicated
installation team mounting
each of the light boxes in
store.
The new Trafford Centre store
features a wide range of the
latest display technology - notably Unibox's LED Lightboxes in multiple
shapes and sizes throughout the store, combining high quality LED
illumination and the latest UV print technology to draw the attention of
customers to featured products.
Lee Patten, Project Manager at Superdry commented: “With our recent
refurbished store, within one of the biggest shopping destinations in the
UK, it was key that every element of our Trafford Centre store was
perfect. We’re glad to say that Unibox delivered on this, manufacturing a
range of Lightboxes for different locations throughout the store on
incredibly tight deadlines, following which, their team installed each
lightbox ensuring we met critical timelines for opening. This is
another good example of Unibox's ability to deliver quality, on time and as
always, the results speak for itself.”
Superdry are looking to
strengthen their
already solid position in
the UK high-street, with
sales across stores
open for more than a
year increasing 12.7%.
Another new store
format focusing solely
on Superdry’s Sports
range is planned,
reacting to the recent
boom in the ‘athleisure’
market. “The growth predicted in the sports market is expected to exceed that of
the mainline fashion market” Euan Sutherland - Chief executive, Superdry.
With the aim of launching five Superdry Sport stores by the time Christmas
hits, it will be exciting to see how the next chapter in Superdry’s revolution
progresses.
Contact:
T: 0845 277 6000
Email: info@unibox.co.uk
Website: www.unibox.co.uk
Follow@ShopandDisplay