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Unibox assist Superdry in Trafford Centre reopening

Superdry have reopened one of their most visited UK stores, in the Trafford Centre, Manchester, with Unibox once again helping launch their new store concept.

Currently in the midst of dramatic growth worldwide, Superdry are continuing to refurbish their UK portfolio, incorporating elements of their ‘Store of the Future’ concept which debuted in the Manchester Arndale, with Unibox developing a range of graphic displays to coincide with the launch.

The Trafford Centre creates an annual footfall in excess of 30 million visitors who browse the 200+ stores and 60+ restaurants, cafes and bars. As a result this is a hugely important location for the team at Superdry, and Unibox were trusted with delivering light boxes for a range of applications throughout the store. With Manchester-based manufacturing/design capabilities, Unibox were able to meet Superdry’s tight deadlines for the store launch, followed by a dedicated installation team mounting each of the light boxes in store.

The new Trafford Centre store features a wide range of the latest display technology - notably Unibox's LED Lightboxes in multiple shapes and sizes throughout the store, combining high quality LED illumination and the latest UV print technology to draw the attention of customers to featured products.
Lee Patten, Project Manager at Superdry commented: “With our recent refurbished store, within one of the biggest shopping destinations in the UK, it was key that every element of our Trafford Centre store was
perfect. We’re glad to say that Unibox delivered on this, manufacturing a range of Lightboxes for different locations throughout the store on incredibly tight deadlines, following which, their team installed each
lightbox ensuring we met critical timelines for opening. This is another good example of Unibox's ability to deliver quality, on time and as always, the results speak for itself.”

Superdry are looking to strengthen their already solid position in the UK high-street, with sales across stores open for more than a year increasing 12.7%. Another new store format focusing solely on Superdry’s Sports range is planned, reacting to the recent boom in the ‘athleisure’ market. “The growth predicted in the sports market is expected to exceed that of the mainline fashion market” Euan Sutherland - Chief executive, Superdry.


With the aim of launching five Superdry Sport stores by the time Christmas hits, it will be exciting to see how the next chapter in Superdry’s revolution progresses.

T:  0845 277 6000

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