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schuh introduce TwentyTwenty store concept with Unibox

Designed by Briggs Hillier and realised by teams from Unibox and schuh’s established supply chain, ‘schuh TwentyTwenty’ is a striking revision of schuh’s store format.

The aim? To deliver a laser focus on youth, aged 14-24 years, through key brand storytelling and product activations.

Offering unparalleled experience in designing, extruding and fabricating aluminium profiles to deliver retail lighting and merchandising solutions, Unibox were the perfect partner to help Briggs Hillier Design deliver schuh’s vision.

schuh TwentyTwenty is revolutionary from floor to ceiling. It is an integration of leading lighting technology, beautifully engineered aluminium extrusions and intelligently thought out designs, all of which come together to create an entirely new kind of shopping experience. The installation’s standout feature is its illuminated archways. Spanning the full width of the store, the upright element serves as the main merchandising system and provides much of the interior lighting. To ensure that the proposed installation would look fantastic, perform well and be easy to install, Unibox worked in collaboration with Briggs Hillier Design and schuh. The team’s expert knowledge of the inherent properties of the materials Unibox were working with enabled them to develop a system that was fit for purpose as soon as it hit the store.

Once finalised, Unibox set about bringing the designs to life. The Livingston store, due to its proximity to schuh’s Head Office, was scheduled to be the first trial site, and delivery was required in a timescale that was tight even in retail terms. Unibox’s unique mix of manufacturing skillsets enabled profile fabrication, luminaire assembly and electrical testing to flow smoothly and effectively through their recently extended Manchester production facility. For just 1 of schuh's 132 stores, Unibox supplied over 120m of illuminated profile for the archways, along with nearly 1000m of RSB extrusion with bespoke brackets, all delivered on time and to budget.

The entire system was pre-built prior to dispatch to make sure it lived up to Briggs Hillier Design’s expectations and performed exactly as schuh hoped it would. After a successful install at schuh Livingston, Unibox has since delivered the same system for Bristol store and is currently in manufacture for the scheduled refit at Manchester.

The 'TwentyTwenty' project readies schuh for the decade ahead with a ‘Future Fit’ design and a platform from which to grow in the youth target market. The Head of Store Development at schuh commented: "Thank you for all your efforts in getting this project over the line. It has been a pleasure working with like-minded people, and learning from each of you as we go. It’s great to have such a high level of confidence in our supply partners and the result speaks for itself. We look forward to a continued and successful business relationship with you."

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