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New products |
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Brand environment specialist Leach Impact has revealed a new merchandise display system which integrates illuminated fabric graphics to maximise the use of retail space. Product Wall Max premiered at the Retail Shopfitting & Display Summit earlier this year, following over 12 months of behind-the-scenes research, prototyping and development. Capable of being manufactured in any size up to 15m x 3m, this display solution is designed to create an atmospheric ‘exhibition’ of hero products which increases brand awareness and captures customer attention in-store.
Commenting on the popularity of the new solution when unveiled at the Summit, Leach’s recently-appointed head of sales Adrian Wray said: “The purpose of this event was to match us to prospective buyers who are interested in the innovations currently available to retailers. Product Wall Max was therefore incredibly well received. We met with household brands including Karen Millen, Well Pharmacy and Co-op, hospitality giant Whitbread, cosmetics specialist L’Oreal and charity Age UK, to name just a few. We’re excited to see how these conversations unfold.” Created with flexibility in mind, both Product Walls are designed so that store staff and merchandisers can update the look and feel of their displays without fuss. All component parts can be added or removed with ease, with fixings neatly concealed behind the interchangeable fabric graphic. Contact: |
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Shop and Display Equipment Association
24 Croydon Road, Caterham, Surrey CR3 6YR Tel: 01883 348911 Fax: 01883 343435 email:enquiries@sdea.co.uk
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