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A striking ultra-illuminated display spanning more than 40m has been installed at Sports Direct’s headquarters in Nottinghamshire.
Conceptualised by Replan and manufactured utilising Leach’s new cutting-edge Lightwave technology, the result is a graphic display which looks uncannily like a giant video wall. But instead, dynamic LED has been integrated into the lightboxes to create an eye-catching sense of movement – in this case, flowing water – for only 20% of the cost of the video wall alternative. “With more than 470 stores across Europe, Sports Direct is one of the most well-known names on the high street. They stock a number of iconic brands within their spaces, but this installation proves that they too are an organisation that loves to stand out,” explained Aaron Eaton, Managing Director from Replan. With the powerful yet energy-efficient lighting reflecting beautifully off the glazed balustrade of the stairway, visitors to Sports Direct’s HQ and pro shop may forget they are simply in a retail space. But beyond this waterfall landmark is a new-concept, premium-feel flagship environment with dedicated equestrian, rock climbing and golf areas, to name just a few.” As with all of Leach’s lightboxes – irrespective of size – the display is designed so that the fabric graphics can be interchanged to create an entirely new look and feel, to suit the client’s evolving brand activity. The magnetised LEDs can even be repositioned to produce a completely different visual effect, such as shooting stars or exploding fireworks. Leach’s new Lightwave product is proving popular across varied sectors including retail, sports, events and exhibitions, plus museums and heritage.
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Shop and Display Equipment Association
24 Croydon Road, Caterham, Surrey CR3 6YR Tel: 01883 348911 Fax: 01883 343435 email:enquiries@sdea.co.uk
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