Graphic display specialist Leach Impact has just completed an interior
rebrand project within the renowned Manchester Arena.
Luxury watchmaker Raymond Weil was recently announced as the arena’s
‘official time partner’ and headline sponsor of the venue’s VIP Icons Bar.
And the Swiss horologists approached Leach to maximise their exposure
within this vibrant space.
The result of this two-week project is a striking, media-rich display that pays
homage to both brands.
Leach’s in-house innovation
team designed a bespoke
lightbox and guitar case with
acrylic face and RGB lights,
in celebration of the legends
who have played at the
venue. Table-top vinyl
graphics, cut-vinyl applied to
mirrors, and 7 lightboxes
with interchangeable fabric
graphics, have also been
supplied.
But by far the stand-out visual is a large-format, seamless and durable
20sqm wallpaper solution – depicting Raymond Weil’s relationship with the
Brit Awards – created using Leach’s market-leading Titan product.
Commenting on the project, Leach’s Sales Account Manager Dan Deakin
elaborated: “This is Raymond Weil’s first in-venue entertainment space, so
the pressure to execute this brief perfectly was high. The watchmaker uses
music throughout its entire global marketing strategy and has celebrated
collaborations with some of the world’s most notable artists and bands. We
were very excited when this project came in. “As a world-renowned family-owned business whose name is synonymous
with quality, this client prioritises brand over everything. Leach was
therefore chosen as the graphics partner because they knew we could
deliver on the standards sought.”
The Icons Bar has now been transformed into a lively space on the arena
concourse, for gig ticket holders to enjoy.
Dan continued: “So many customers approach us interested in how we can
create a ‘wow factor’ on their walls. But with Raymond Weil we’ve thought
beyond the obvious, maximising use of previously underutilised spaces
such as table tops, which are now decorated to look like LPs. “The flexible nature of the lightboxes’ fabric graphics also means that
arena staff can change the displays within minutes – updating the look
and feel of the area as often as they like.”
This is not the first time Leach has collaborated with Raymond Weil – a
number of brand graphics designed, printed and installed by the
Huddersfield-headquartered visual impact specialists currently adorn
jewellers, concessions and
shop-within-shop
environments throughout
the UK.
Contact:
T: 01484 551279
Email: impact@weareleach.com
Website: www.leachimpact.com