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Key2 Group speed ahead of the competition

Innovative South East-based plastics, print, graphics, acrylic display, signage and point-of-sale company, Key2 Group, has just been featured on an exciting new TV show for motor enthusiasts and petrol heads.
Supercar Megabuild on National Geographic is presented weekly by Dan Baruffo and West Life’s Shane Lynch. The programme features a different supercar each week and then attempts to pitch its powers against another vehicle, in this case, a Ducati racing bike.

Key2 Group - which already brands all the Ducati racing bikes for the Moto Rapido Ducati team - is the
largest and most comprehensive manufacturer of its type in Hampshire. The company was approached by Shine North TV to design bespoke vehicle livery for the bike to make it look similar to the stunning black and white £2M McLaren P1 supercar.

Key2 Group specialises in high quality branding for businesses ranging from local companies to global brands with recent projects completed for household names such as Coca Cola, L’Oreal and French Connection.

The TV production company then spent a day with the Key2 Group team and filmed the bespoke vinylsbeing designed, printed and applied to the previously all-black superbike - which had already been modified with carbon fibre elements to ensure it was aerodynamic enough to attempt to outrace the McLaren.

“It was very exciting to have a TV production crew here” confirmed Managing Director, Mike Keating. “We have so many exciting state-of-theart print machines here that they found it really interesting. The crew and Dan, the presenter, were keen to film on our mezzanine print level as well as in our workshop where Lee Richards, from our print team, applied the bespoke colour-matched pearl white vinyls to the bike to make it look like a McLaren.”

The programme originally aired on Thursday 6th July and was repeated again on National Geographic on
Tuesday 11th July. “It was a really unusual project to work on” concluded Mike Keating. “I’m really proud of
our entire team for the help and assistance they gave the TV crew and for the professionalism, expertise and design excellence they demonstrated. It’s a proud moment for a local company to be featured on a show like this and it really highlighted the fact that we are truly ‘bespoke’ and can turn our hand to anything.”

Just in case you wondered, the winning vehicle was 5 seconds quicker on the lap… To give you a clue, the Key2 Group branded ‘go faster’ stripes must have worked…!






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