Creative Retail Awards 2026
Trailblazer of the Year
Fortnum & Mason
An award with no entry process and no shortlist, for the retailer whose work made the strongest impression on the Awards. Fortnum & Mason also won Window Display and Sustainable Display.
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The 2026 winnersTwenty-five awards were presented at The Clapham Grand, the new home of the Awards. Fortnum & Mason was named Trailblazer of the Year, Dr. Martens won Store Design of the Year and B_RD is Design Agency of the Year. Thursday 15 October 2026, The Clapham Grand, London The headline awardsStore Design of the Year and the four special awards. All were decided by the judges, apart from the SDD Spotlight Award, which went to a public vote.  Store Design of the Year Dr. MartensSoho Beacon Store, Brewer Street with Hotel Creative Highly commended Nespresso, Covent Garden Flagship  Design Agency of the Year B_RDSDEA memberHighly commended Etch  Judges’ Choice Holland & BarrettExperience Store, Cardiff, with SYN  SDD Spotlight Award Dr. MartensThe Art of Comfort Experience, at The Outernet, London SDEA members among the winnersSix Winners Awards and nine Highly Commended Awards for SDEA member companies.
Every categoryThe winner of each category, in category order, with the highly commended entry.  Creative Collaboration St. Pancras InternationalLondon St. Pancras Highspeed – Powered by Dreams Highly commended Coach – Coach Selfridges Oxford Street x It’s Bagels  Creative Lighting RH ParisThe Gallery on the Champs-Élysées with Foundry Highly commended Coach – Coach Ginza  Festive Display Brunello Cucinelli x HarrodsChristmas 2025 Take Over with PardgroupSDEA member Highly commended Fortnum & Mason – Enchanted Christmas  Graphics White Stuff40th Birthday Summer Tour with Northbanks DesignSDEA member Highly commended New Era Cap – MLB Subway Series, with Whiteroom  Hospitality CoachThe Coach Restaurant, Jewel Changi Airport, Singapore Highly commended Nespresso – Covent Garden Flagship  Independent Store (UK) MétierLondon Flagship with Nathan WardSDEA member Highly commended Mount Street Printers – A Wave of Colour, with Nathan Ward  In-Store VM Scheme Woolworths South AfricaTiger Lily in Tygervalley Highly commended Armani x Kith – Topping Rose House, NYC, with Pardgroup  Leisure, Visitor or Exhibition Attraction PandoraThe Garden Museum for London Fashion Week with B_RDSDEA member Highly commended Design Museum – Wes Anderson Exhibit, with Proportion London  Multi-Site Rollout Giant Bicycleswith Whiteroom Highly commended JD Gyms, with Briggs Hillier  Omni-Channel Experience FanaticsFlagship Store, London with we.are.sdi Highly commended Under Armour – Total Footwork Experiential Zone, with Design4Retail  POP/POS WaitroseDalstons Soda with Print & Display Ltd Highly commended Byoma – Bauble for Boots, with Impact Retail  Pop-Up or Temporary The OrdinaryUnlocked Shoreditch with StudioXAG Highly commended Coach – The Coach Tabby Shop, Sydney  Retail Experience CoachCoach Play Osaka Highly commended Davines – Colour World UK, with Mega Creative  Retail Technology Innovation IKEA, Oxford StreetLED Window Façade and Immersive Live Studio with d&b solutions Highly commended Adidas x Sports Direct – Experiential Takeover, with Design4Retail  Shopfitting IQOSi House Korea with PMI Global Studio Highly commended Neal’s Yard – Covent Garden, with Etch  Shop-in-Shop or Concession M&SCribbs Causeway with we.are.sdi Highly commended White Fox – Boots Event Site, with Impact Retail  Supermarket or Grocery ShinsegaeTwelve at House of Shinsegae Cheongdam with Design Theory Collective Highly commended Whole Foods Market – King’s Road, London  Surfaces, Materials & Finishes Diesel DenimSalling and ILLUM Stores with Mega CreativeSDEA member Highly commended Coach – The Coach Restaurant, Jewel Changi Airport, Singapore  Sustainable Display Fortnum & MasonResourceful Nature Highly commended Woolworths South Africa – The World’s Most Sustainable Christmas Tree  Window Display Fortnum & MasonA Perfect Spring Day Highly commended Hackett – Regent Street SS25, with B_RD See every entry in the Winners GuideWinning, highly commended and shortlisted projects from every category. The 2026 Winners GuideEvery winning, highly commended and shortlisted entry, and the judges’ notes on the special awards. Use the arrows to turn the pages, or open the guide full screen. The nightAidan Sadler hosted, and once the last trophy had been handed out the band and DJ carried on into the night.      First opened in 1900 as the New Grand Theatre of Varieties, The Clapham Grand is one of London’s surviving Victorian music halls. In more than 125 years it has been a variety theatre, cinema, bingo hall, nightclub and live music venue, with Charlie Chaplin, Oasis and Muse among those who have played there, and its balconies, royal boxes and plasterwork are still intact. “Most awards nights happen in hotel ballrooms, and nobody remembers the room afterwards. A building with 125 years of reinvention in it felt right for a programme that celebrates what people do with physical space.”  Antony BehielsCo-organiser of the Creative Retail Awards and Director of the SDEA Judges and partnersEvery result was decided by an independent panel of industry judges, who met face to face in London to assess the entries. The judges
The partners
With category partners Arken POP, Antalis, B_RD, Candee.bio, Genesis Mannequins, Graphica Display, Hammerson, H.O.L Group, ISI Global, Mega Creative, Morplan, Proportion London, roomly and VAST. Creative Retail Awards 2027Entries open on 1 November 2026, and the awards return to The Clapham Grand in September 2027. SDEA members enter free, with up to five entries per category. Read the winners story The 2026 shortlist Earlier winners: 202520242022202120192018 |
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Shop and Display Equipment Association
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